Introduced by the Urban Redevelopment Authority, the pilot Business Improvement District (BID) programme aims for stakeholders to take on a more active role in transforming their precincts and activating the surrounding public spaces. Marina Bay is one of the ten participating precincts. Marina Bay Alliance is formed by the stakeholders of the Marina Bay pilot BID. It aims to activate public spaces and collectively organise unique events to inject even more vibrancy into the precinct and cater for the communities’ social and recreational needs, fulfilling its vision to emerge as the best integrated business, employment, lifestyle and recreational destination of choice.
The Marina Bay pilot Business Improvement District is participated by the following precinct stakeholders :
- One Raffles Quay : Hongkong Land, Keppel REIT and Suntec REIT
- Marina Bay Financial Centre :
- Towers 1 and 2 : Hongkong Land, Keppel REIT and Suntec REIT
- Tower 3 : Hongkong Land, Keppel REIT and DBS
- Marina One : M+S Pte. Ltd.
- OUE Bayfront : OUE Commercial REIT and Allianz Real Estate Asia Pacific Core I
- The Fullerton Heritage : Sino Land Company Ltd.
Keppel Land, a wholly-owned subsidiary of Keppel Corporation, delivers innovative and multi-faceted urban space solutions that enrich people and communities. It has been appointed as the Marina Bay pilot BID Manager, to work collectively with the various stakeholders to achieve the precinct’s objectives which include enhancing the vibrancy and attractiveness of the Marina Bay precinct for its community, the general public and overseas visitors.